The stuff agencies don’t post on LinkedIn.
Seven stories from marketing and creative, every Monday at 7:00 — each one with a position attached. Six minutes. Not a roundup.
Who it’s for
You’ve been doing this five to fifteen years.
Which means you don’t need the explainer. You need someone who already read everything and is willing to say which parts were nonsense.
Written for
- Creative directors who have to defend a decision on Monday
- Art directors tired of trend posts that describe last year
- Strategists who need the counter-argument, not the consensus
- Founders running the brand and the P&L at the same time
Not written for
- Anyone who still needs “what is a brand” explained
- People who forward the link without reading it
- Whoever’s building a personal brand out of other people’s takes
- Your client. Obviously.
Read one first
Don’t take my word for the tone.
Three pieces from the archive. If you disagree with all three, this isn’t for you — and that’s a useful thing to find out before you hand over an email address.
27 Aug 2026 · 8 min
We Ran Out of Underground.
Visual culture keeps quoting subcultures it no longer produces. The reference library is full and the factory is closed.
16 Aug 2026 · 8 min
Your Best Social Channel Has No Analytics.
The recommendations that actually move people happen in group chats, where your brand has no seat and no dashboard.
27 Jul 2026 · 8 min
Somebody Has to Polish the Turd.
Advertising doesn’t decide whether the product is good. It decides whether you’ll believe it is — and that’s the bigger responsibility.
One more thing
Everything else in your inbox aggregates. This one judges. Sometimes it’s wrong.
But what do I know.
— Dominik